Ford Proactive Brief

Working with Tara Whitehead (Copywriter) under Richard Muntz

We were presented with a brief, to address a widespread issue with Ford’s current vehicle technology.

We discovered the insight that, cyclists were being doored and sideswiped on a daily occurrence along Australia’s roads and motorways, causing many casualties and serious injuries. We decided to create an idea which would put a stop to this.

Ford Bike Beacon Concept

Skills: Advertising
Client: Ford