Ford Everest Campaign – Love Every Minute

Despite winning Drive.com.au’s “4×4 Of The Year”, consumers weren’t convinced of Ford’s 4×4 credibility, preferring to fall back on the tried and tested Nissan Patrols and Toyota Landcruisers. Ford needed a campaign that would present a tough capable image of the Ford Everest. One that would force consideration by 4×4 enthusiasts across Australia.

Insight

4WD enthusiasts often look back on the tough, intense and unpleasant parts of their sport with fondness. So we celebrated the contradiction.

Idea

‘Love Every Minute’

30″ TVC

The “white world” grade, which sees the car in colour, but the environment stripped of colour was defined by Ford Global.

Directed by Bruce Hunt from Revolver.

15″ Towing

15″ TMS (Digital)

60″ TVC

This 60″ version of our TVC was unfortunately never made due to budget restrictions. It never reached grading or online stage but it shows the complete range of footage we captured.