Växa Jewellery Branding

Växa Jewellery is a label by Swedish designer Zenobia Hamrin who makes handmade gold and silver jewellery. Each piece is born out of personal journey of growth, reflecting the company name Växa, which means growth in Swedish.

The sentiment of growth became the driving force behind the design of the branding. As a brand and as a person, you never stop growing. What better way to visualise this than through unfinished letters. Giving this sense, that there’s always more room to grow.

The style of the lettering in itself draws inspiration from Swedish design. It feels minimal, elegant but also functional.