Mazda Assured – Continue the Journey

Mazda wanted to introduce a finance program to provide a consistent offering to new car buyers at every dealership.

Insight

Mazda doesn’t have any experience in finance but it has over 60 years of experience transporting Australian drivers and families and building last memories.

Idea

“Continue the journey”
Demonstrate how Mazda has been in Australian’s lives over the past 60 years, encouraging them to continue the journey with Mazda Finance.

30″ TVC

This shoot stood out from the direction we normally taken with car ads, as this was less about features on a car and more about creating an emotive language around our drivers and how they use their cars.