Mazda-Finance-TVC-Header

Mazda Assured – Continue the Journey

Background

Mazda wanted to introduce a finance program to provide a consistent offering to new car buyers at every dealership.

Insight

While Mazda doesn’t have any experience in finance, it has over 60 years of experience transporting Australian drivers and families and building last memories.

Idea

“Continue the journey”
Let’s demonstrate how we’ve been in Australian’s lives over the past 60 years, encouraging them to continue the journey with Mazda Finance.


30″ TVC

This shoot stood out from the direction we normally taken with car ads, as this was less about features on a car and more about creating an emotive language around our drivers and how they use their cars.

Skills: Advertising, TVC
Client: Mazda